It’s supposed to be about gadgets and games!

Now look, I know that books don’t strictly speaking fall into the realm of tech, but for when I’m not listening to tunes during the weekly commuter crush on the Victoria line to and from work, that’s the blue one for my overseas readers (I see you!). I like to ensure that my fellow commuters know that I have marked my territory by whipping out my iPhone and holding it out in front of me, you see this lets them know that the area immediately surrounding my arm and phone is mine and mine only and is not to be encroached upon under any circumstances what so ever so help you god.

It absolutely never works but that’s not really the point.

See what I mean.

The problem with this, however, is that I have to make sure I’m doing something with the phone and the solution to that is not the Metro app, not today! It’s a book! And in this case, it’s a book I’m currently reading that I wanted to share with you called ‘Start With Why’ by Simon Sinek. Now, I don’t know much about Mr Sinek however, a quick Wikipedia search tells me he was born in Wimbledon, London. So that makes him a local but what I do know about him I gleaned from a YouTube video that appears to have gone viral not too long ago and it’s in this video, along with my desire to do something, anything, other than the 9-5 that led me to talk about the things that interest me and to share my views and opinions with you, it was part of the catalyst that inspired me to the create

If you’ve got 15-mins I’ve linked the video below, it’s titled ‘Millennials In The Workplace’ and looking at the comments sections of the video, it’s proven to be pretty controversial and has generated a lot of debate. I don’t remember how I got around to watching it, a Twitter post probably but what I do know is that it left a noticeable positive impact on me and it’s because of this impact that I’ve decided to include this book on the blog, so I hope you may find something positive in it too!

The book, which I’m about a third of the way through is thoroughly thought provoking and has lead me to question the way in which I view things, take this excerpt for example:

“WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money—that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

Forget the companies bit for a moment, WHY do you get up every morning? And WHY should others care?

Let me know in the comments below and share your views and opinions, good or bad.